Partnering with other businesses is not only wise, it is also savvy. Here are a few ways that bar owners might maximise profit by partnering with others.
Today many bars and pubs are partnering with restaurateurs or ‘pop ups’ to create unique food nights. These could range from local produce nights and curry nights to weekly supper clubs. Having a varied menu is guaranteed to attract new clientele, as well as keep old ones happy.
Why not offer some of your bar space to local businesses for their functions; Christmas parties or casual get-togethers for example. You are not only likely to increase bar revenue, but once again create new opportunities for clientele. Partnering with businesses also help you in the long run if you establish good relationships.
It is common that bars will serve the same ale, cider or larger time and time again, but consider putting a guest tap on your bar and partnering with a craft beer supplier. You might look at craft beer from a local brewery, or a guest ale from far away. With a reputation for featuring guest ales, you can start to negotiate with suppliers to get good deals.
Alternatively you might choose to partner with spirit company, and hold a cocktail making evening in your bar. Perhaps they could come and demonstrate the best way to mix their gin with their preferred tonic, splitting sales afterwards with your bar.
Partnering with a trivia company is a great way to pull in customers on a slow night. Generally on Monday’s and Tuesday’s when custom is at its lowest, trivia nights can be an effective way to make a bar busier and bring in more customers. Traditionally trivia companies have offered a host and a set of questions for a fee. Today with apps such as TriviaMatic, a small fee can give you total automonomy to run a trivia night at your own discretion. Unlike the former system of holding Trivia nights, these new apps include features designed to boost your income generation. For example, TriviaMatic combines trivia nights with social media, allowing pubs and bars to know who their clients are, leading to a greater focus on customer satisfaction. Drinking establishments can advertise directly to the users of TriviaMatic, ensuring returning customers.